As a makeup artist always on the hunt for the latest and greatest beauty products, I’ve spent countless hours exploring online beauty stores to find hidden gems and holy grail items. Whether I’m restocking my professional kit or indulging in some retail therapy for my personal collection, there’s nothing quite like the thrill of discovering a new online beauty haven.
Over the years, I’ve come to appreciate the convenience and vast selection that online shopping offers, especially when it comes to beauty products. From niche indie brands to luxury cosmetics, the digital beauty world has it all at our fingertips. But with so many options out there, it can be overwhelming to know where to start.
That’s why I’ve compiled this list of the 10 best online beauty stores that never fail to make my heart skip a beat (and my wallet a little lighter). These are the sites I turn to when I want to get pretty, experiment with new looks, or find that perfect product for a client.
1. Dermstore
Dermstore stands out as a premier destination for skincare aficionados seeking professional-grade products. Founded by a dermatologist in 1999, this online beauty retailer offers a carefully curated selection of over 250 brands, ranging from well-known names to niche discoveries. Dermstore’s commitment to quality is evident in its strict vetting process, ensuring that only effective, dermatologist-approved products make it to their virtual shelves. The site also provides an extensive array of educational resources, including skincare guides and expert advice, making it an ideal platform for those looking to elevate their skincare routine.
2. Eternal Beauty Outlet
Eternal Beauty Outlet has emerged as a promising contender in the online beauty retail space, offering a diverse range of skincare and beauty products at competitive prices. This e-commerce platform caters to beauty enthusiasts looking to elevate their routines without breaking the bank. The website features an extensive collection of products across various categories, including skincare, makeup, and nails.
One of the standout features of Eternal Beauty Outlet is its commitment to affordability and customer satisfaction. The store guarantees the lowest prices and offers free shipping, making it an attractive option for budget-conscious shoppers. Additionally, their dedication to customer service is evident in their promise to always put customers first, ensuring a positive shopping experience.
Eternal Beauty Outlet prides itself on its expertise in the beauty industry, which is reflected in the carefully curated selection of products available on their platform. This expertise allows them to offer guidance and recommendations to customers, helping them find the right products for their specific needs and skin types.
3. Fenty Beauty
Launched by global superstar Rihanna in 2017, Fenty Beauty has quickly become a powerhouse in the cosmetics industry. The brand’s online store offers a wide range of makeup products known for their exceptional quality and groundbreaking inclusivity. Fenty Beauty’s initial release of 40 foundation shades, which has since expanded to 50, set a new standard for diversity in the beauty world. The online shopping experience is enhanced by detailed product descriptions, shade-matching tools, and tutorials featuring diverse models. Fenty Beauty’s commitment to creating products for all skin tones and types has earned it a loyal following and numerous industry accolades.
4. Credo Beauty
Credo Beauty has established itself as the largest clean beauty retailer in the United States, with its online store serving as a go-to destination for conscious consumers. The company’s stringent “Credo Clean Standard” ensures that all products sold meet specific criteria for safety, sustainability, and ethics. Credo’s online platform offers a diverse range of over 130 clean beauty brands, covering skincare, makeup, haircare, and wellness products. The site provides detailed information about each product’s ingredients and benefits, along with educational content about clean beauty. Credo Beauty’s commitment to transparency and sustainability makes it an attractive option for those seeking eco-friendly and non-toxic beauty solutions.
5. Ulta Beauty
Ulta Beauty has established itself as a comprehensive online destination for beauty lovers of all stripes. This e-commerce powerhouse offers an extensive range of products, from drugstore favorites to high-end luxury brands, catering to diverse budgets and preferences. Ulta’s online platform stands out for its user-friendly interface and robust rewards program, which allows customers to earn points on purchases. The site features detailed product descriptions, customer reviews, and a virtual try-on tool for makeup, enhancing the online shopping experience. With its vast selection spanning skincare, haircare, fragrance, and cosmetics, Ulta Beauty provides a convenient one-stop solution for beauty enthusiasts.
6. 100% Pure
100% Pure has carved out a unique niche in the online beauty space with its commitment to natural, fruit-pigmented cosmetics and skincare. The brand’s e-commerce platform showcases an impressive array of products formulated without synthetic chemicals, artificial fragrances, or harsh preservatives. 100% Pure takes pride in its innovative use of fruit, vegetable, tea, and other plant pigments to create vibrant, long-lasting makeup colors. The online store provides detailed information about ingredient sourcing and benefits, appealing to eco-conscious consumers seeking clean, cruelty-free beauty options. With its focus on natural formulations and environmental responsibility, 100% Pure offers a refreshing alternative in the digital beauty marketplace.
7. Kosas Cosmetics
Kosas Cosmetics has rapidly gained popularity as a clean beauty brand that doesn’t compromise on performance. The brand’s online store showcases a curated collection of makeup and skincare products designed to enhance natural beauty while nourishing the skin. Kosas is known for its innovative formulations that combine active skincare ingredients with makeup, blurring the line between cosmetics and skincare. The e-commerce platform offers detailed product information, including ingredient lists and benefits, along with helpful guides and tutorials. Kosas’ commitment to clean, efficacious formulas free from harmful chemicals has resonated with consumers seeking high-performance products that align with their values.
8. The Detox Market
The Detox Market has established itself as a leading online destination for clean beauty enthusiasts. Founded in 2010, this e-commerce platform offers a meticulously curated selection of non-toxic, cruelty-free products spanning skincare, makeup, haircare, and wellness categories. The Detox Market’s rigorous standards ensure that all products are free from harmful ingredients, making it a trusted source for health-conscious consumers. The website features detailed product descriptions, ingredient lists, and educational content about clean beauty. With its commitment to transparency and sustainability, The Detox Market provides a seamless online shopping experience for those seeking safe and effective beauty solutions.
9. Milk Makeup
Milk Makeup has quickly become a cult favorite in the beauty world, known for its innovative, vegan formulations and cool, minimalist aesthetic. The brand’s online store showcases a range of multi-use products designed for busy, on-the-go lifestyles. Milk Makeup stands out for its unique packaging and application methods, such as stick formulas and rollerball applicators. The e-commerce platform offers engaging product videos, detailed descriptions, and user-generated content to help customers make informed choices. With its focus on clean, cruelty-free ingredients and gender-neutral approach to beauty, Milk Makeup appeals to a diverse, modern audience seeking effortless and effective beauty solutions.
10. Beautylish
Beautylish has carved out a unique space in the online beauty retail landscape by combining e-commerce with a strong community focus. The platform offers a carefully selected range of both well-known and niche beauty brands, covering makeup, skincare, haircare, and tools. What sets Beautylish apart is its emphasis on education and engagement, featuring in-depth product reviews, tutorials, and articles from beauty experts and enthusiasts. The site’s user-friendly interface allows customers to shop by brand, category, or concern, while also providing detailed ingredient lists and usage tips. Beautylish’s commitment to customer service, including its flexible payment options and generous return policy, has helped it build a loyal following among beauty aficionados.
