instagram story poll votes are an interactive feature that lets you ask questions in your Stories, Posts, Group Chats, and Reels, and get people to vote for up to four answers. They come in the form of stickers. An Instagram poll will let you add a question along with 2-4 answers or options for your followers to choose from. You can view the percentage of responses for each option and even share the results in your Stories.
These polls offer a fun way to drive more interactions with your audience. You can quickly get them to engage before skipping to the next Story since it only takes a tap. Not only does this boost your engagement but it also helps you get a better understanding of what your audience likes. As such, polls on Instagram can also be used to survey your followers and inform your business decisions.
Why Use Instagram Polls?
First off, why should you be creating Instagram polls anyway? Is it even something that brands should be doing? Let’s answer those questions by looking at the key benefits of using Instagram polls.
Drive Interaction and Engagement
Polls give your followers the opportunity to engage by voting on something. They may be excited to share their opinions or give their input, which is easy enough to do with just a simple tap. This increases their likelihood of interacting with the Story instead of just skipping through it. As such, Instagram polls are a great way to drive more interactions and boost your engagement.
Get Real-Time Feedback
Surveys are great for collecting feedback, but they can also be time-consuming to conduct. In situations where you need instant feedback, polls are a great way to collect it. Instagram polls allow you to get real-time feedback on any topic–whether it’s to help you choose a new profile picture or decide on a time for your upcoming live broadcast.
Get to Know Your Audience
Polls are also a great way to understand what your audience likes, what their interests are, and what they expect from you. This is particularly helpful when you’re planning something important. For example, you could ask for their opinions before launching a new product or service or deciding on whom to invite as a speaker at an upcoming event.
Steps to Create an Instagram Poll
If you’re new to the platform or to the poll feature, do not fret. It’s super easy to create an Instagram Story poll. Follow the steps below to get started.
- Step One: Open your Instagram Feed and swipe right or tap on your profile icon to start a new Story. Alternatively, you can also go to your profile page and tap on the profile icon from there.
- Step Two: Tap on the Create button from the left-hand panel if you want to create a poll without a picture in the background. To add a picture background, you can either take a photo using the built-in Stories camera or swipe up to upload one from your gallery.
- Step Three: Next, tap on the stickers icon from the top panel and choose “Poll.”
- Step Four: In the question field, type in the question you want to ask. Then add the answers in the fields below. Depending on the nature of the poll, this can be as simple as yes or no. Or it can be more detailed, with people getting to choose between four different options. If you want to add more than two options, tap on the “Add another option” field at the bottom and input the answer.
- Step Five: Tap on “Done” to finish creating your poll. And that’s it. Now tap on the arrow button at the bottom of the screen to share the poll to your Stories so people can start voting.
7 Instagram Poll Ideas to Inspire You
Now that you know how to create polls on Instagram, you may be interested to learn how to make use of them. Here are a few awesome poll ideas to inspire your Instagram marketing strategy
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Turn It into a Guessing Game
Guessing games are a fun way to entertain your audience. This would involve asking people to take a guess by choosing any of the options provided. You can then reveal the answer in the next Story or the next day. The chance to challenge themselves and make a correct guess could entice many followers to join in on the fun.
You can make this Story game about anything. For example, you could ask them to guess what your upcoming product will be. Or you could share some themes for a new campaign and ask them to guess which one you’ll pick.
For example, the following artist asked fans to guess the theme for her 2023 calendar. Since she’d included some ideas in the options, it left people guessing while simultaneously building anticipation.
How to View the Results of an Instagram Poll
What good do Instagram polls serve if you can’t see the results of the voting? Viewing the results of your Instagram polls is very easy. All you need to do is open the Story/Reel/Group Chat/ Post where the poll is and click on “Seen by X.” You’ll then be able to see the percentage of votes each option received, making it easy to see which option won. You can also see all the people who added their votes and what they voted for.
How to Share Your Poll Results
There is also an option to share poll results. Here’s how to do that:
- Go to the poll results
- Click on the “Share results” button
- Add a quick message
- Share it to your Stories
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